fendi collaborating with red wing couldn’t make more sense. both are respected for their craft at a high level, and make cool Sh*%

working with the red wing creative team, we came up with an approach of a fashion forward approach with a softness. to achieve that, we shot pretty much everything on medium format or 35mm film.

film is just something that can’t be replicated, it gives you a feeling. it’s tactile and stylish.